The hairdressing and beauty industries are unique commercial settings with particular marketing and promotional needs. No one understands these needs better than The Wady Company and this enables us to create bespoke marketing and advertising campaigns for events, promotions and product launches.
After in-depth research we formulate launch modules to suit the particular brand and target market. Our successes have included King of Shaves Professional, Streaker Wax Global Keratin, Envy, Keratherapy and Looks 2 Love.
Coordinating design, space booking and editorial strategy; our industry knowledge ensures companies get the best possible results and the best value for money.
Contacts are crucial and The Wady Co has inroads into all areas of the hair and beauty industry. This makes us perfectly suited to carry out investigations and research into potential markets, sales and general industry trends.
Recent research has covered:
- Curling Tool – research into the practicality, usability and industry impression of a prototype hair curling tool
- Shaving Products – investigation into the cost, usage and availability of professional pre and post shaving products
- Product Upgrade – field testing and research of an industry renowned product upgrade